Bounce Rate = single page views / total page views.
What does this metric tell us?
It decides how much pull and interest your website is generating for your visitors. Usually, Website with a high bounce rate indicates that entrance pages are not relevant to visitors and changes are necessary for improvement. Many Analytic Experts told that up to 50% is the good rate, over that is some what worrying. Moreover, it gives an idea how you can optimize your website further.
How to lower the bounce rate?
- Keep the navigation simple and Make it easy to reach every page of your website.
- Embed related post widget under every page. Instead of related posts you can place popular or recent posts. I suggest LinkWithin widget, if your site contains at least one image per page.
- Write effective headings for your anchor text while linking.
- Link your each keyword to other pages that focusing same topic.
- Concentrate on the quality of content rather than writing for ranking systems. Be realistic and write killer articles.
- Don’t fill your pages with unrelated ads and excess ad blocks.
- Many situation proved that visitors will get frustrated from unwanted things, so give your visitors good experience by avoiding pop-ups and redirection.
I admit I have not been on this blog in a long time however it was joy to find it again. It is such an important topic and ignored by so many even professionals! I thank you for helping to make people more aware of these issues. Just great stuff as per usual!
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